Transparent Healthcare’s founder, Betty Heiman, ran successful medical practices, where she saw patients arrive at her offices with credit cards and cash, but no insurance. These patients were left to navigate the healthcare world on their own. Medical pricing varied from office to office, pharmacy to pharmacy. With no real ability to predict the cost of medical care, uninsured individuals had no method to budget for their expected medical expenses - and no way of knowing if they were being charged a fair market rate. Betty soon realized something had to be done to provide affordable healthcare and price transparency to the uninsured. And Transparent Health Group was born!